Shames
Posted on:
December 25, 2024
Category:
Multi-channel outreach
Email Marketing Strategies for Success
In this episode of Fireside Chats, Sopro co-founders Rob and Ryan explore the evolving role of email personalisation in outreach.
What you’ll learn:
- The definition and importance of multi-channel outreach
- How to build a multi-channel strategy that includes email, social, direct mail, and more
- The evolving role of cold calling in a multi-channel world
- Best practices for balancing volume, cadence, and targeting across channels
- How Sopro’s multi-channel campaigns deliver effective B2B outreach
Key takeaways:
- Multi-channel engagement: Discover why layering different outreach methods, like email, social, and cold calling, is key to boosting engagement in 2024.
- Cadence and coordination: Learn how to avoid overexposure while maintaining consistent outreach across channels, ensuring your message reaches the right audience.
- Channel integration: Understand how using a mix of outreach channels amplifies visibility and response rates, creating a more effective campaign.
- Technical complexity: Rob and Ryan highlight the challenges of managing multi-channel campaigns, from technical integrations to reporting, and why working with experts like Sopro makes the process seamless.
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