Posted on:
December 25, 2024
Category:
Prospecting
Buyer intent: how to leverage intent signals for B2B outreach success
In this episode of Fireside Chats, Sopro co-founders Rob and Ryan explore the evolving role of email personalisation in outreach.
What you’ll learn:
- The evolution of buyer intent in B2B sales
- Different types of intent signals and how to use them
- The importance of first-party data in tracking buyer interest
- Best practices for using buyer intent without being intrusive
- How Sopro uses buyer intent to drive more effective outreach
Key takeaways:
- Leveraging buyer intent: Discover how intent data can give your sales team the insights they need to engage prospects when they’re most likely to convert.
- Types of signals: From hiring trends to website activity, learn the different ways intent signals can inform your strategy.
- First-party data: Understand the value of tracking website visitors and email interactions to identify key opportunities in real-time.
- Balancing privacy and effectiveness: Rob and Ryan explore how to use buyer intent data responsibly while staying compliant with privacy laws like GDPR.
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