Posted on:
December 25, 2024
Category:
Personalisation
B2B prospecting: how AI is transforming prospecting in 2024
In this episode of Fireside Chats, Sopro co-founders Rob and Ryan explore the evolving role of email personalisation in outreach.
What you’ll learn:
- The rise of generative AI in B2B marketing
- How AI-driven content creation impacts email deliverability
- The balance between automation and personalisation
- Practical applications of AI to streamline tasks like research and response handling
- How Sopro uses AI to enhance, not replace, key roles in outreach
Key takeaways:
- AI in content creation: Discover how generative AI allows for mass production of personalised emails, but also brings new challenges for deliverability and content quality.
- Streamlining research: Learn how AI can help automate time-consuming tasks like prospect research, allowing your team to focus on high-value activities.
- The human touch: Understand how AI complements rather than replaces SDRs, enabling them to concentrate on core outreach functions while automating repetitive tasks.
- Balancing hype and reality: Rob and Ryan address common misconceptions about AI, providing a grounded view of its capabilities and limitations within marketing.
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