Shames
Posted on:
December 25, 2024
Category:
Multi-channel outreach
Data Analytics for Business Growth
In this episode of Fireside Chats, Sopro co-founders Rob and Ryan explore the evolving role of email personalisation in outreach.
What you’ll learn:
- The definition and importance of multi-channel outreach
- How to build a multi-channel strategy that includes email, social, direct mail, and more
- The evolving role of cold calling in a multi-channel world
- Best practices for balancing volume, cadence, and targeting across channels
- How Sopro’s multi-channel campaigns deliver effective B2B outreach
Key takeaways:
- Leveraging buyer intent: Discover how intent data can give your sales team the insights they need to engage prospects when they’re most likely to convert.
- Types of signals: From hiring trends to website activity, learn the different ways intent signals can inform your strategy.
- First-party data: Understand the value of tracking website visitors and email interactions to identify key opportunities in real-time.
- Balancing privacy and effectiveness: Rob and Ryan explore how to use buyer intent data responsibly while staying compliant with privacy laws like GDPR.
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