Shames
Posted on:
December 25, 2024
Category:
Personalisation
Building audiences: Top strategies for effective B2B targeting
In this episode of Fireside Chats, Sopro co-founders Rob and Ryan explore the evolving role of email personalisation in outreach.
What you’ll learn:
- Why accurate audience targeting is crucial for B2B outreach success
- How to use data to refine your ideal client profile (ICP)
- The importance of continuously refreshing and updating prospect lists
- How AI is reshaping list building, and why human oversight remains key
- How Sopro’s approach to audience building combines the best of both worlds: tech and human insight
Key takeaways:
- Audience accuracy matters more than ever: Inaccurate targeting leads to low engagement, higher spam rates, and decreased deliverability. In 2024, it’s vital to build lists that are not only accurate but also frequently updated to stay relevant.
- AI and human collaboration: While AI can help process and gather data faster, human expertise is still essential for reviewing and validating the audience to ensure it fits your campaign objectives.
- Campaign prioritisation: Even with large prospect lists, not every contact is a priority. Learn how to prioritise and segment your audience for better campaign performance.
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