Posted on:
December 25, 2024
Category:
Prospecting
How to personalise emails at scale: Expert insights on AI and messaging
In this episode of Fireside Chats, Sopro co-founders Rob and Ryan explore the evolving role of email personalisation in outreach.
What you’ll learn:
- The definition and importance of multi-channel outreach
- How to build a multi-channel strategy that includes email, social, direct mail, and more
- The evolving role of cold calling in a multi-channel world
- Best practices for balancing volume, cadence, and targeting across channels
- How Sopro’s multi-channel campaigns deliver effective B2B outreach
Key takeaways:
- AI-driven personalisation: Learn how AI allows companies to personalise emails with deeper insights, tailoring content based on job roles, company challenges, and more.
- Humanisation remains key: Despite the rise of AI, emails must feel authentic and human. Rob and Ryan explain why a one-to-one tone is critical for success.
- Scaling personalisation responsibly: Discover the balance between scaling personalisation and ensuring the content remains professional and relevant.
- The future of email outreach: With AI generating personalised messages, outreach
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