Posted on:
December 25, 2024
Category:
Multi-channel outreach
The evolution of multi-channel outreach for 2024 and beyond
In this Fireside Chats episode, Sopro co-founders Rob Harlow and Ryan Welmans
What you’ll learn:
- The evolution of email personalisation in B2B outreach
- How AI helps personalise emails at scale without losing human touch
- The benefits and pitfalls of hyper-personalisation in outreach campaigns
- How to ensure personalisation remains authentic and relevant
- How Sopro leverages AI to generate unique, high-performing emails for every prospect
Key takeaways:
- Multi-channel engagement: Discover why layering different outreach methods, like email, social, and cold calling, is key to boosting engagement in 2024.
- Cadence and coordination: Learn how to avoid overexposure while maintaining consistent outreach across channels, ensuring your message reaches the right audience.
- Channel integration: Understand how using a mix of outreach channels amplifies visibility and response rates, creating a more effective campaign.
- Technical complexity: Rob and Ryan highlight the challenges of managing multi-channel campaigns, from technical integrations to reporting, and why working with experts like Sopro makes the process seamless.
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